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Discover what makes us believe In new ideas

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Our concept

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We went to share our thinking to:

Men who influence other men

Your questions

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01. Right to win?

Why do we think that YourBrand can play and win in this category?

02. Sustainability issue?

How do influencers feel about sustainability? How much does it matter to them and to their followers?

03. Our target?

Who is the consumer for this proposition? Will it allow recruiting new targets?

04. Who to brand it?

What is the ideal level of endorsement for Your Brand?

05. Competitive advantage?

How does Your Brand compare to competition, is it perceived as unique and different from the current market offer?

06. Brand shift?

What does this new concept bring to Your Brand? How does this show the evolution of YourBrand?

01. Right to win?

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02. Sustainability issue?

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03. how to brand it?

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04. With or without Landor?

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05. Competitive advantage?

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06. Brand shift?

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